Florence, Geneva, San Francisco, Los Angeles — a formation shaped by four cities and four distinct design cultures. The sensibility that emerged was cross-disciplinary from the start: architecture informed by art, materials informed by ecology, interiors informed by narrative.
The practice opened in LA with residential commissions for high-profile clients in Bel Air — a world where design was expected to be both extraordinary and discreet. Early work included projects with figures from the entertainment industry, building a reputation for interiors of rare psychological intelligence.
From Los Angeles, the practice expanded internationally — relocating to London, then reaching across Europe, the Gulf, and beyond. The rigour formed in California, and the warmth it demanded, never left. Today the studio operates from London with projects across fifteen countries.
Hospitality, residential, cultural, and aviation spaces across fifteen countries — always beginning with the question of how a space makes people feel.
Brand identity, narrative strategy, art direction, and spatial storytelling — translating a property's identity into every material choice and spatial moment.
Regenerative materials strategy and ESG frameworks for hotels and developers. A living library of 400+ alternatives, vetted for performance, beauty, and full lifecycle impact.
100+ international talks across 30+ countries. Visiting Professor at EHL École Hôtelière de Lausanne and LYFE Institut, Lyon — the world's leading hospitality and culinary schools.
Mahmoudieh Studio, London · impactdesignnow.com — a growing collection of 3D-printed, made-to-order design objects built from regenerative materials.